What’s your story? And, importantly, does your
customer “get” that story as soon as they walk in? Even more importantly, do
they feel that story when they walk in? These are questions every
retailer asks of their stores. Yet designing a place that strategically and
immediately conjures a feeling is no easy task. What’s an example of a space
that triggers a feeling to tell a story?
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Thursday, May 30, 2013
Rethink Architecture: Retail Design Is Retail Business
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