Rethink Architecture: Retail Design Is Retail Business

What’s your story? And, importantly, does your customer “get” that story as soon as they walk in? Even more importantly, do they feel that story when they walk in? These are questions every retailer asks of their stores. Yet designing a place that strategically and immediately conjures a feeling is no easy task. What’s an example of a space that triggers a feeling to tell a story? 

Click here to read more.